What is SEO?
Search Engine Optimization is the process of generating traffic from different sources and make the website well ranked in the search results on search engines.
Types of SEO?
- On-Page SEO
- Off-Page SEO
Search Engine Optimization, on-page SEO optimization are effect on those factors that have an effect on your Web site for make your website well ranked on the search engines. These factors are controlled by on the website pages/coding of the pages. For example meta tags Keywords and Description etc.
Off page SEO are those techniques that can be used to improve the ranking of the website on the search engine. And it effect on those factors which are not dependent on the website/page coding. For example blogs, backlinks, and webmaster tools etc.
Search engine optimization is the term used to describe a set of processes that aim in optimizing a website for search engines. SEO is important not only for getting high quality visitors but it is also a way to increase the credibility of a website and to expand brand awareness.
Search engines are using complex algorithms to determine which pages to include in their index and the order they show these pages in the search results. SEO is the way to ‘speak’ to search engines in a language they can understand and provide them with more details about a website.